Graphic Design-Jack-Of-All-Trades | graphic multimedia

Using visual communication to make a success of your business Commercial art has proven itself worthy within the business sector. Whereas traditional art or ‘The Arts’ such as fine art for example, is often considered an expensive hobby instead of a stable career path. Commercial art differs considerably. Gone are the days when teachers would encourage their pupils to only pursue a career in Mathematics or Science. There is a future in the visual communications industry too. Since the demand for creative skills are so great within the business sector, it has become very apparent that commercial art plays a huge role in the success of many lucrative industries and businesses. Nonetheless, how can graphic design enable your business to enjoy continual growth and success? What valuable skills can a graphic designer offer your business?Perhaps it’s best to establish what Graphic design entails. Graphic design is the art of combining text and graphics to communicate an effective message using logos, graphics, brochures, newsletters, posters, signage and any other type of visual communication.o Graphic Designers find employment within advertising agencies, design studios, the public sector, reproduction houses, video and film labs, printers, newspaper, periodical, book and directory publishers. Designers can also be found working in engineering service industries or management, scientific and technical consulting firms.o These skilled creatives are able to produce computer graphics for computer systems, design firms or motion picture production firms.o Basic responsibilities include; developing the overall layout and production design of magazines, newspapers, journals, corporate reports and other publications
o As well as producing promotional displays and marketing brochures for products and services, designing distinctive logos for products and businesses and developing signs and signage systems or environmental graphics for business and government.o Graphic Designers are also able to develop material for web pages, computer interfaces and multimedia projects, as well as producing credits that appear before and after TV programs and movies.
This proves that whatever your business or expertise, you’ll most likely require the services of a Graphic Designer at some point…How do Graphic Designers contribute to the world of business?To develop a new graphic design the needs of the client need to be determined. The message the design should portray and its appeal to customers or users for example. Graphic Designers consider cognitive, cultural, physical and social factors in planning and executing designs for the target audience.Does a logo have an effect on your business?A well designed logo also facilitates the process of professionally designed stationery, signage, web sites, television, brochures, etc. If you present a poorly designed logo or you don’t even have a logo, human nature tells people that you may not be doing so well and therefore not worth doing business with. Important factors to keep in mind; Ensure that you can fax the logo to someone and still read it; practice on a dummy letterhead. Consider what the logo may be applied to, paper, clothing, signage, vehicles, etc. This can affect the way the logo is designed and whether it should be a simple block color or complicated with small type which may not transfer to t-shirts well.What impact does package design have on a product? Product packaging can be the most important aspect of your consumer product. Packaging design conveys to the consumer the most important features of your product and ensures that your product makes a great impression and is more visible amongst a myriad of bland counterparts.
How can a professionally designed brochure add to the image of your business?
Brochures are a great way to package a lot of information about yourself, your business and expertise into a format that is easily mailed or handed out at a business meeting or given to current clients to pass on to possible referrals. Using a Graphic Designer can free you from having to make all decisions about your brochure by yourself. A Graphic Designer will see the brochure from concept through to successful completion.Various disciplines within design (To mention but a few)Advertising Design is essential. Your advert has to be good enough to both catch your target audience’s attention immediately and ‘sell’ your product or service to them.
Direct Mail Design is often thought of as the ‘spam of the post’. However, it provides a snippet of information about your company to a vast audience. Even though the return on mailers is often small, if you do a mail drop of 10 000 and get a return of 5% then that means you have a response from a potential 500 new clients. The design of your direct mail has a substantial impact on its success. If your design does not immediately capture your recipient’s interest and imagination, your direct mail will most likely be overlooked…Packaging Design can change the perception that your target market has of your product for the better. Whatever the product, the packaging needs to work within the client’s corporate style and marketplace. If your product is vying for shelf space in the retail market, you need to ensure that your clients see your product before your competitors captures their interest.
Visuals can help your target market to connect with your product or service. Visuals can speak to your audience because they make an impact. One thing’s for sure though, visuals and design has something valuable to communicate. Your business can benefit greatly from these lucrative creative skills. Perhaps, you should leave it up to the professionals.

Web Page Design | design web

Web page design involves the design of pages that are published on the World Wide Web. Web page design includes not only the aesthetics aspects but also includes navigational and user interface aspects of design. Web pages must be designed keeping in mind the goals of the organization for whom the site is being designed. The process of Web page design begins by gathering all the information, understanding the objectives to be achieved and determining the target audience. The type of browsers visitors use, the kind of Internet connections used to visit your site and the computers used are other important design factors. A site designed for broadband users can be graphics intensive compared to a site designed for dial-up users who typically use a slower Internet connection.Once the design specifications have been decided, it is best to start planning the navigation structure and content of the Web pages. The process of Web design often involves creation of a mockup, which provides an idea of the layout of the Web page. Once the mockup is finalized the graphics are created and the coding of the Web page can be done using a mark up language such as hypertext markup language, or HTML.HTML allows creation of Web pages that can be viewed using a Web browser. HTML allows the precise placement of text and images and enables navigation through the use of hyperlinks. Several WYSIWYG (What you see if what you get) HMTL editors are available to help create Web pages. Using these HTML editors, a designer can create Web pages without having to learn actual html coding. Microsoft FrontPage and Macromedia DreamWeaver are two of the most popular and powerful HTML editors.Designers use image editing software applications to create the graphics for a Web site. Adobe Photoshop and Macromedia Fireworks are two of the most popular image editing applications.

Yoga Travel – Resource For Yoga Vacations and Retreats | Travel vacation

Yoga travel vacations are an amazing way to merge two of life’s most wonderful gifts, yoga and travel. Imagine a vacation characterized by the calm and serenity of a savasana after an exhilarating yoga practice. Achieve physical and mental balance in a mountain retreat in the Berkshires. Enjoy delicious, organic, local food on the beach in Costa Rica. Become present as you set aside your cell phone in a quiet ashram in southern India. Whether your goal is to expand your yoga practice or simply relax with some like minded yogis, yoga travel is one of the most potentially life-changing rewards you can give yourself.Yoga travel options include vacations, retreats, detoxification programs, and conferences. Getaways can be found for all styles and levels. No matter what your purpose, this article will help you decide on a yoga travel experience tailored for you and how to go about finding it.How to choose a yoga travel retreatThere are a few recommendations to keep in mind as you choose your dream vacation.First, start with the destination. Options can range from quiet mountain ashrams to resort style beach getaways. If time and money are constraints, one option is to take a weekend getaway to a nearby location. If a more lengthy retreat is desired, one can find yoga travel destination almost anywhere in the world. Many retreats can be found in the most beautiful locations in the world: Bali, India, Thailand, New Zealand, Brazil.What kind of yoga would you like to study? Hatha, Vinyasa, Ashtanga? Make sure the yoga style matches up with your goals and level of experience. Check the daily schedule of the programs. Make sure there is a a good balance of relaxation, meditation, and physical practice that is suitable for your desires. Some retreats can be highly focused on relaxation and pampering, while others can take a more disciplined approach with rigorous schedules. Keep in mind that some programs may include a daily practice of 3 or more hours, which may be more than your body is ready for. Use your intuition and listen to what your body needs.Pre-purchased packages are an easy turn-key solution for handling your tickets, lodging, and yoga practice in one purchase. For more experienced travelers, it is always possible to do your own booking, coordinating around the specific program of your yoga getaway. Another option is to choose a pre-packaged themed retreat. For example, yoga surf retreats in Australia.Is there a specific teacher that you would like to train with? Perhaps there is a yoga-celeb that you’ve always wanted to learn from. Gurus commonly do training programs at various locales, so stay in the loop. Our final piece of advice, the time is never right for a vacation. The everyday duties of life will always present themselves as roadblocks. Take a leap, make arrangements, and plan to go within the next six months.How to find yoga travel retreatsThe first place to ask would be your local yoga studio. Ask your favorite teacher about upcoming events or recommended retreats, as he/she will certainly be familiar with your preferred style and level of practice. Secondly, ask the internet. Google terms like “yoga travel”, “yoga retreats”, and “yoga vacations.” An incredible amount of yoga travel information and pre-packaged retreats can be found on the web for specific destinations, programs, and styles.Congratulations on taking the first steps to honor yourself with the gift of a yoga travel vacation. Many blessings. May your journey be enlightening.